Provolone Valpadana Dop is the happy marriage of the dairy culture of "pasta filate" from southern Italy and the dairy vocation of the Po Valley.

For the Consortium for the Protection of Provolone Valpadana Dop, Metrix oversaw digital communication, creating the website and managing the social profiles. Progressively, it refined its image through a social strategy of brand awareness, choosing to communicate the brand values through a communication halfway between institutional and pop culture to reach a generalist audience more effectively.