Fontina DOP is a cheese produced in the Aosta Valley that perfectly reflects the region's authenticity and tradition, so much so that Metrix created the claim that Fontina DOP is not from the Aosta Valley; it is the Aosta Valley.
This is the summary of Metrix's comprehensive and integrated campaign, which included TV spots, print, social communication, and digital advertising through both social and web positioning. For Fontina DOP, Metrix was also responsible for producing all the content on the website and creating an event that brought the product to the best restaurants in Milan through FontinaMI.
The campaign focuses on production and the places that allow the product to be unique.
