Established in 2022, the Aosta Valley Wine Consortium promotes and protects the region's AOC wines, which represent about 97 percent of production and have 48 member wineries.

The logo, designed and created by the Metrix agency, combines typical heroic viticulture with the tasting experience, gathering all the symbolic elements of the Aosta Valley wines: grape, mountain, goblet, bunch, and wine into a distinctive and evocative unicum.

The campaign focuses on production and the places that allow the product to be unique.