Offline communication – media planning- media buying – social content creation – social visual content creation – digital adv – adv press and tv – BTL
Consorzio Gorgonzola P.D.O.
After 5 years with a famous starred chef as testimonial, a change of communication strategy was necessary, focusing on the recognizable and powerful personality of the product.
An integrated and synergistic 360 degree plan involving TV, press and social networks, with long-term ATL, BTL and TTL campaigns that renew the Gorgonzola PDO without ever forgetting the past.
From autumn 2020, Gorgonzola P.D.O. returns to the role of the leading actor in a commercial planned on Rai networks.
We have also revised and reworked the historical recipe book related to Gorgonzola PDO.