Founded in 1962, Breeze is famous for its Deodorant Squeeze, which has innovative usage and a unique design. Today, it offers deodorants with advanced formulas and sophisticated fragrances.

The brand stands for elegance, dynamism, and lightness, all values Metrix showed through offline and online communication. For the offline part, it was chosen to preside over sports, Formula 1, and Tennis, using commercials and special formats to give maximum visibility to the products and hit the target at the top moments of the race. For the online part, the definition of the brand image on social media and the management of digital ads was structured to achieve coverage and conversion goals.