Società Agricola Guidi di Roncofreddo represents an integral part of the agricultural history of Romagna. A company deeply rooted in the territory, now divided into three business areas: livestock, fruit and vegetables and energy.
For the client, the Metrix agency took care of the restyling of the “Cappone delle Feste” spot, through a modern reinterpretation. The planning and broadcasting of the spot went through the selection of the most suitable channels to reach the targets. The media planning strategy guaranteed effective coverage, maximizing the impact of the advertising campaign and increasing the company's brand awareness.
