Intesa Pour Homme, established in 1994, offers a complete line of men's face and body care products designed for the sporty and dynamic man, with unmistakable fragrances and products suitable for different skin types.

Metrix for Intesa Pour Homme created a TV spot and is also in charge of the media plan with a strategy focused on presiding over the target audience's favorite sports passions. Planning that involves both TV and print. Metrix also handles campaign planning to support the brand's social profiles.