BonBons Malizia is the perfect perfume line for teenagers looking for freshness and color. With captivating designs and irresistible fragrances, it represents a true cult object, loved by both today's young people and those of the 90s.
Metrix developed a social media brand awareness campaign based on the nostalgia effect, focusing on transgenerational communication.
The involvement of the current "teen" age group, as well as the adult one, was the objective on which the communication strategy was structured, integrated with emotional and fun contents, aimed at strengthening the emotional bond with the different generations.
