Gorgonzola is one of the most well-known, appreciated and consumed cheeses in Italy and in the world. A cheese with ancient origins, now protected by the Consortium that supervises its production and trade.
The challenge for Metrix was to marry tradition with a contemporary language. Through TV and print programming, careful and measured use of social networks and long-term ATL, BTL and TTL campaigns, it was able to tell the story of Gorgonzola DOP in a new and effective way, without forgetting the tradition of a product of excellence.
We design international campaigns and commercials.
